Through-Partner Demand Generation was Hard
The challenge with through-partner demand generation is that it hasn’t evolved in over a decade.
THINGS HAVE CHANGED.
Partners need more than just an email. They need customizable content including video, coaching and support. Plus, they aren’t going to change their habits. If that means sending a one-off email, let them. Just make sure it’s with your trackable content.
Your managed service providers not only have their own marketing automation platform, they don’t even want to co-brand. Give them videos, podcasts and other content they can intro and outro and let ‘em at it!
The multi-vendor solution not only allows your shared alliance partners to use joint content, it also enables you to create killer content with them, that both of your sales teams can customize and leverage.
75% of buyers engage with the first sales team that provides value! Partners win when they demonstrate their value in a compelling and relevant way. It’s time for you to actually help them do it right.
Customers buy business outcomes not IT solutions anymore. Partners need custom content to support business outcomes, not emails about a single solution.
Buyer’s privacy is more important than ever. The regulations protecting that privacy are going to make 3-tier marketing automation very challenging. Are you ready?
75% of demand generation content consumed today is multi-media including video, webinars and podcasts. So why don’t you let Partners customize them?
Marketers who use video get 66% more qualified leads per year (Optinmonster)
By the end of 2019, 80% of all web traffic will be video (Cisco)
Of emails never make it to their intended recipient (SendGrid)
Spark Your Channel™ is an innovative demand generation company that helps businesses, their Channel Partners, and their sales teams drive more revenue. The Spark™ through-channel marketing automation and sales enablement platform, which is built on 20 years experience in demand gen, sales enablement, and channel marketing, provides Partners and salespeople with automated personalized content, analytics and modern prospecting best practices.