Through-Partner Demand Generation was Hard
The challenge with through-partner demand generation is that it hasn’t evolved in over a decade.
You load content to a platform allowing Partners to customize 10% of a piece of mediocre content.
THINGS HAVE CHANGED.
Partners need more than just a marketing automation platform, they need customizable resources, coaching and support. Plus, they have their own marketing automation platforms, so let them use them.
Your managed service providers not only have their own marketing automation platform, they don’t even want to co-brand. Give them videos, podcasts and other content they can intro and outro and let ‘em at it!
The multi-vendor solution not only allows your shared alliance partners to use joint content, it also enables you to create killer content with them, that both of your sales teams can customize and leverage.
75% of buyers engage with the first sales team that provides value! Partners win when they demonstrate their value in a compelling and relevant way. It’s time for you to actually help them do it right.
Customers buy business outcomes not IT solutions anymore. Partners need custom content to support business outcomes, not emails about a single solution.
Buyer’s privacy is more important than ever. The regulations protecting that privacy are going to make 3-tier marketing automation very challenging. Are you ready?
75% of demand generation content consumed today is multi-media including video, webinars and podcasts. So why don’t you let Partners customize them?
Marketers who use video get 66% more qualified leads per year (Optinmonster)
By the end of 2019, 80% of all web traffic will be video (Cisco)
Of emails never make it to their intended recipient (SendGrid)
Spark Your Channel™ is the Through-Channel Marketing Automation platform your partners will actually use. We take a content first approach that enables your team and your Partners to customize multimedia assets like webinars, podcasts and videos. I’m going to say that again. Users can finally put a custom intro and outro on webinars, podcasts, and videos that you, the vendor have created to solve your joint customers’ business problems. Of course, you can continue to customize the usual suspects, like email, sales materials, and presentations. Once created, the customized content renders in a unique link to be shared on social, in email one-offs, through marketing automation platforms, CRMs, or even in text and embedded on a website.