Meet the Spark Team

What happens when you mix a passionate channel expert, a seasoned engineering leader, and a strategic serial entrepreneur? Sparks fly! Over 6 collective decades in IT and the Channel, the Spark executive team is made up of a dedicated group of experienced business leaders who completely geek out on modern demand generation. Let’s face it. The channel tends to be 3-5 years behind when it comes to through-partner demand gen. We’re about to seriously shake things up. Are you ready?

Heather K. Margolis is the founder and CEO of Spark Your Channel, a recognized channel marketing expert, and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing.

A self-proclaimed “recovering channel professional,” Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” IT and telecom channel organizations of all sizes. After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation.

In 2020, Heather launched Spark Your Channel to create a through-channel marketing automation platform that partners would actually use and get results.

Heather has a master’s degree in business administration from Babson College in Wellesley, MA. She grew up in Massachusetts and now lives in Boulder, CO, with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.

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Carly Kunnen, Partner Marketing Manager, is our “Jill-of-All-Trades” and employee #2 here at Spark Your Channel!

Carly not only gets our clients up and running but delves deep to support MSPs and solution providers in leveraging hard-hitting, multimedia demand generation content. She has a passion for not only helping vendors get their message out, but also for assisting with building their online presence— alongside teaching and enabling our users to drive demand generation.

A social media maven, Carly a fresh outlook with years of channel marketing, creative content creation, and social selling expertise in both B2B and B2C organizations.
Extremely outgoing and energetic, she is not afraid to roll up her sleeves and go the extra mile to get the project done and keep the client happy.

As a Florida native and FSU alumni (GO NOLES!), she found her footing in the marketing world in the years she spent in Denver. She loves hiking, the ocean, and anything outdoors related. If the sun is shining, you can be sure to catch her outside (when not working of course). She can’t live without her nightly yoga followed by a glass of red wine with her partner in crime, her Australian Shepherd pup, Jaxon!

Contact Carly

Carly Kunnen

Have we “Sparked” your interest?

If you’re interested in joining the Spark Your Channel team, please don’t hesitate to reach out.

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