Meet the Spark™ Team

What happens when you mix a passionate channel expert, a seasoned engineering leader, and a strategic serial entrepreneur? Sparks fly! Over 6 collective decades in IT and the Channel, the Spark™ executive team is made up of a dedicated group of experienced business leaders who completely geek out on modern demand generation. Let’s face it. The channel tends to be 3-5 years behind when it comes to through-partner demand gen. We’re about to seriously shake things up. Are you ready?

Heather K. Margolis is the founder and CEO of Spark Your Channel™, a recognized channel marketing expert, and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing.

A self-proclaimed “recovering channel professional,” Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting™ in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” IT and telecom channel organizations of all sizes. After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation.

In 2020, Heather launched Spark™ to create a through-channel marketing automation platform that partners would actually use and get results.

Heather has a master’s degree in business administration from Babson College in Wellesley, MA. She grew up in Massachusetts and now lives in Boulder, CO, with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.

Contact Heather

Heather K. Margolis
Vaughn Aust

As an artist and an innovator, Vaughn Aust leads Spark’s operations including sales, product and customer success teams. Vaughn was the product and technology lead on the team that built the first scalable Through Partner Marketing Automation (TPMA) system for the channel before TPMA was coined.

Vaughn’s career of measurable success spans 25+ years leading Product, Technology and Marketing teams in roles including, but not limited to: Executive Vice President, Vice President of Digital Solutions, VP of Product Management and Managing Director.

Vaughn’s zeal for technology and creating positive experiences for customers and employees is matched only by his love of all things outdoors, in particular fly fishing.

Vaughn’s ultimate passion is his large family – 6+ and growing. Vaughn and his wife Tammie are active foster parents and have adopted 4 children from Washington and Utah.

Vaughn earned a Bachelor of Arts in Marketing from the University of Washington and completed Omnicom’s Senior Leadership Program through Babson college.

Contact Vaughn

Have we “Sparked” your interest?

If you’re interested in joining the Spark Your Channel™ team, please don’t hesitate to reach out.

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