Heather K. Margolis is the founder and CEO of Spark Your Channel, a recognized channel marketing expert, and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing.
A self-proclaimed “recovering channel professional,” Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” IT and telecom channel organizations of all sizes. After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation.
In 2020, Heather launched Spark Your Channel to create a through-channel marketing automation platform that partners would actually use and get results.
Heather has a master’s degree in business administration from Babson College in Wellesley, MA. She grew up in Massachusetts and now lives in Boulder, CO, with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.