Avoiding Burnout & Enabling Channel Partners to Succeed Selling Remotely or Hybrid

Last year, millions of us learned how to work remotely, and a lot of us will continue to do so. The transition to remote work was hectic at first, with everyone figuring out what technology to use and how best to use it, not to mention how to transition that linen closet into an office! Suddenly, it seemed like everyone was using Zoom and other video conferencing platforms to connect 8-hours a day

We were all afraid of becoming the next viral Zoom gaffe, but it wasn’t long before we realized that everyone had one thing in common: We’re all human. Being human means being imperfect, and we all started looking forward to those human remote-working moments.

We also learned that being our gaffe-able human selves actually sells.

As convenient and productive as remote work has been, it has its downsides—such as burnout. That’s why we’re talking about some common work-from-home pitfalls and how to avoid them.

Recognize That Remote-Work Fatigue Is Real—But There Are Ways to Avoid It

Like so many of us, your channel partners are at risk of catching a case of remote-work fatigue or even Zoom fatigue in our convenient new world. The last thing channel partners need is added fatigue.

We hear so much about “self-care” these days that the phrase can start to sound meaningless. But self-care is crucial to staving off burnout, and your partners may need to be reminded to take care of themselves.

Some work-from-home self-care tips for partners:

  • Remember to give your eyes a break. Use the rule of 20: Every 20 minutes, look 20 feet away for 20 seconds.
  • Instead of scarfing down a sandwich while you answer emails, go to your kitchen table—or, better yet, go outside—and sit down like a civilized human and take that much-deserved lunch break. (Your crumb-covered keyboard will thank you later.) 
  • To stay focused while you’re surrounded by chores and other home-related tasks, try the Pomodoro Technique of ultra-focused work blocks of 25 minutes.
  • Create work and home boundaries—and stick to them. Pick a stop time and actually stop. (It doesn’t count if you answer work emails from your phone; stop means stop.)

It’s likely no surprise that, when it comes to battling remote-work burnout, there’s an app for that. There are several kinds of tech that can help with tech burnout. From meditation and mindfulness to venting and complaining, there’s a mobile app to help just about any personality type relax.

Using Empathy & Tech to Encourage a Low-Stress Work Life

Your partners should look at the new remote-work landscape as an opportunity to truly nurture relationships. People are more focused on their digital devices than ever, and they are looking for ways to meaningfully connect, whether it’s in their personal or business lives.

Connections are what kept us afloat during the worst of the pandemic. These days, authenticity, empathy, and compassion are memorable and can bring your partners wins. We can empathize with world-class Olympic athletes like Simone Biles, so your partners can empathize with their teams and their struggles.

We’re all in this together.

In demand gen, connections are gold. Recognizing that things are different, that we’re in this together, and that we can succeed together takes some pressure off of everyone. It’s all about making a connection. 

And the most authentic way to connect these days? Video.

Video Can Help Demand Gen Partners Achieve Work/Life Balance 

If TikTok’s popularity has taught us one thing, it’s that video rules. This video-only platform has over 1 billion monthly active users , who spend the average of 52 minutes per day on the app. 

Now, if you’re thinking that video will just complicate your partners’ lives instead of making them easier, it’s probably because for a long time, video wasn’t so easy. But these days, IT vendors can give their partners rich, solution-focused video content that partners can easily customize with short intro and outro videos.

Short videos give partners a chance to warm up vendor content by not just explaining why the content is valuable but also making human connections at the same time. We’re not talking long and complex masterpieces here—intro and outro videos should be bite-sized and easy to consume. Most importantly, they don’t have to be perfect.

The best part? Partners can attach the same intros and outros to tons of content, making it easy to nurture prospects with relevant content that comes with a personalized, branded message. 

We repeat: Perfection isn’t necessary.

Videos are just one part of the conversation, which means they don’t have to be flawless. Following some general tips is a good idea, but nobody should stress out about a cat walking into a frame. Or a dog barking at the cat. Or both of them knocking over your lamp. Engaging, emotionally relevant content will help your partners to educate, while their personal, imperfect intros will help them seem relatable and real.

Make the Most of the New Demand Generation Normal 

Remote or virtual selling is the new normal, so keeping our anti-burnout tips in mind can help you and your partners make the most of it. It has become clear that remote selling channels can bring massive growth—if you practice some self-care and understand a few key tips for success, such as offering engaging videos and not pursuing perfection. 

Empower your partners the relevant, useful content their teams need, and show them how to use video and LinkedIn to make sure that content reaches the right buyers at the right time. Our automation and sales enablement platform helps you and your partners drive more revenue using killer content. Request a demo.