Quick Guide to Video Marketing Success

By now you know about the power of video for B2B sales and marketing. And it makes total sense, right? I mean, when was the last time you were excited to sit down and dig into a 10-page eBook or submit every detail about yourself to access a ‘super-exclusive’ whitepaper? Combined with digital fatigue and having to navigate the ‘new normal,’ now is certainly NOT the time to bombard prospects and customers with long-winded communication. 

Now more than ever, your Channel Partners, salespeople, and customer success teams need to connect with your prospects and partners. This, my friends, is where personalized video comes in! 

And you don’t have to take our word for it… According to HubSpot, 88% of marketers say that video gives them a positive ROI. That’s a huge increase from the 33% who felt that way in 2015. Likely attributed to a greater understanding of how to use video, as well as how to track and quantify its impact. 

These quick tips will help you take advantage of video for sales and marketing at your company. 

Make It Short

Brevity is key, folks. Prospects and customers crave fast, no-nonsense content right now. Spare them the “speeds and feeds” speech and focus on explaining exactly how your offerings solve their specific pain points quickly and conveniently. With attention spans at an all-time low, your videos should be shorter, and more succinct than ever before. 

Make It Personal

Today’s customers want a personalized experience that proves the business outcomes you’re promoting fully align with their business goals and mitigates challenges. Providing tailored videos that answer questions and highlight solutions without overwhelming inboxes is an excellent way to rise above the noise and educate your audience in a highly compelling way. With the ability to customize videos, your team will also feel a sense of ‘ownership’ and naturally want to promote it. 

Make It Shareable

Partners, salespeople, and customer success teams must be able to share personalized videos when, where, and how THEY want. This way, salespeople will also be more inclined to share the content that marketing pours its heart and soul into creating, all while driving exponential reach and maintaining their leads! With Spark, the videos you load are easily customizable and sent via email, which Partners and salespeople can then instantly turn-around and share on social, send to all of their prospects, or only to specific contacts through their own email or even text.

Interested in learning more about using strategic video for through-channel demand generation? We’re here to help!