Spark Your Channel launched in February 2020, and what a ride it has been so far! As you can imagine, launching a company weeks before the COVID-19 pandemic impacted our lives and businesses forever, has been interesting. Nevertheless, Spark has received a tremendous amount of support during its infancy and we’ve had the opportunity to have some really exciting conversations!
Check out these “Spark notes” and feel free to share the love if you haven’t already!
*Last updated on Dec 22, 2020
Events:
- Channel Marketplace Engage 2020: End-to-End Partner Demand Gen: Sales, Marketing, and Enablement – Oh My!
- B2B Sales & Marketing Exchange LAB: Let’s Give Them Something To Talk About: New Tactics To Market Through Partner Sales Staff.
- Virtual Cloud Services Business Leadership Forum: Building an Effective Digital Marketing Strategy.
- Channel Week 2020 (presented by Channel Marketer Report and Demand Gen Report): Through-Channel Demand Gen Done Right…Finally
- OITVOIP Cloud Connections Summit: “Sales and Marketing – Reaching a Remote Audience”
- ChannelCon 2020 Session: Maintaining and Growing your Sales Pipeline in Times of Economic Uncertainty.
- Channel Partners Conference and Expo 2020 Session: Social Selling in a Social Distancing Norm.
Webinars:
- E2open LinkedIn Live: Predictions for Through-Channel Demand Generation In 2021
- bChannels & Spark Your Channel Webinar: Partner Marketing Needs Human Connection.
- Baptie Channel Focus Webinar: Creating a ‘To Partner’ and ‘Through Partner’ Marketing Program for Today’s New Normal
- Baptie Channel Focus Webinar: How Do You Gain Partner Mindshare?
- Baptie Channel Focus Webinar: How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success.
- Perks WW Webinar: 4 Keys To Partner Demand Gen Success.
Podcasts:
- Laura Steward Podcast: It’s All About the Questions with Heather K. Margolis.
- WEVO Podcast: Heather Margolis, Founder and CEO @Spark Your Channel
- Podcast: Connecting IT. Demand Gen with Heather K. Margolis.
- Podcast: Entrepreneurship, Intrapreneurship, and Everything in Between
- Podcast: The Trials and Tribulations of Entrepreneurship.
- Podcast: Data Privacy in Through-Channel Marketing.
- Podcast: The Fine Line Between Helping and Selling.
- Podcast: The Channel Journey Of Channel Marketing.
- Podcast: Harnessing The Power of Fandom for Business.
Resources:
- Resource: Partner Program Technology And Services Companies Form Channel Marketplace.
- Resource: Spark Blog
- Resource: Spark/ Channel Maven Podcast
- Resource: Spark Videos
- Resource: eBook ‘Boost Your Sales Channel NOW!’
- Resource: eBook ‘Through-Channel Demand Gen Has Shifted. Are You Ready?’
Blogs & Articles:
- Tech Target: 6 Tips for Channel Partner Sales, Marketing in Turbulent Times
- PR Web: Spark Your Channel’s New Automation Feature Will Revolutionize Through-Channel Demand Generation
- Channel Marketer Report: Spark Your Channel Now Automates Partner Personalization of Multiple Vendor Videos, Multimedia Assets
- Channelnomics: Spark Adds Automation Engine to Channel Marketing Platform
- Blog: York IE Announces Second Cohort of Startup Investments
- Blog: York IE Entrepreneur Spotlight.
- Forrester: Channel Software Tech Stack 2020 — PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, And Pricing
- Channel Marketer Report: B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies.
- PR Web: Channel Marketing Expert Heather K. Margolis Launches ‘Spark Your Channel’™ Through-Channel Marketing Automation Platform Focused on Content Not Email.
- Yahoo Finance: Channel Marketing Expert Heather K. Margolis Launches ‘Spark Your Channel’™ Through-Channel Marketing Automation Platform Focused on Content Not Email.
- Business Insider: Channel Marketing Expert Heather K. Margolis Launches ‘Spark Your Channel’™ Through-Channel Marketing Automation Platform Focused on Content Not Email.
- Channel e2e: Heather Margolis launches spark your channel Platform.
- Channelnomics: Spark Promises to Reignite Channel Marketing.
- Channel Marketer Report: Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets.
- Channel Partners Online: Channel Maven Consulting Unveils New Marketing Automation Platform.
Interested in learning more about Spark Your Channel? Let’s talk!
