Through-Channel Demand Gen Has Shifted. Are You Ready?

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors.

In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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Boost Your Sales Channel

The challenge with traditional partner and sales enablement demand generation strategies is that they haven’t evolved in over a decade. You spend millions on platforms, content, and resources that your sales teams simply don’t use.

In this eBook you’ll learn why what you’re doing isn’t working and more importantly how to fix it! Including how to enable your sales teams and channel partners with stellar video & multi-media content.

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