Lead generation has always been an important component of through-channel sales and marketing. But these days, traditional lead gen tactics like in-person networking, email, and cold calling simply don’t work like they used to. Buyer personas have changed, prospects are digitally-fatigued, and decision-makers are turning to new methods for researching solutions themselves before speaking with
It’s been a challenging year, to say the least. In our recent conversations with Vendors and Partners, the feeling of “stuck” is what we’re hearing most right now. From questions about canceled events and social selling to figuring out how to enable Partners to drive demand in today’s ‘new normal’, everyone’s getting a little dizzy.
If you’re a seasoned marketer or salesperson, you know how effective demand generation can be in driving interest toward your business and solutions. But do your Channel Partners get it? Without education and resources on the “right way” to do demand gen, they’re likely passing up lucrative opportunities to engage prospects. Let’s examine what demand
We’ve said it before, and we’ll say it again. To execute demand generation campaigns the right way, Channel Partners and salespeople need to be able to educate prospects through tailored multimedia that aligns with their preferences and can be easily promoted. But with so many options these days, it can be difficult to determine the
By now you know about the power of video for B2B sales and marketing. And it makes total sense, right? I mean, when was the last time you were excited to sit down and dig into a 10-page eBook or submit every detail about yourself to access a ‘super-exclusive’ whitepaper? Combined with digital fatigue and