Demand generation is a general term for the slew of sales and marketing efforts that go into driving long-term customer engagement. If you’re into quick fixes, demand gen isn’t one of them. It’s a long-term, gradual approach that includes marketing campaigns for relevant, meaty, inbound content that helps solve customer problems and move them through
19
May
May
Many moons ago, when I started my channel marketing career at a tech giant, I’m pretty sure I never met anyone on our customer success or customer experience team. And as I moved to smaller companies where I led marketing, no one ever suggested that channel marketing, channel sales, or customer success teams should collaborate,
14
May
May
The benefits of video for sales, marketing, and customer experience in today’s work-from-anywhere world are undeniable. We have a lot of conversations with Vendors, Channel Partners and salespeople about the reluctance to create video content unless it’s professionally produced. But we’re here to tell you that videos (like the ones below) don’t have to be
23
Apr
Apr
Any seasoned salesperson or marketer will tell you that today’s prospects and customers don’t follow the same buyer’s journey as they used to. The reality is, buyer personas have changed and B2B decision-makers research solutions and engage sales in totally new ways. Although the traditional sales funnel made sense for the way prospects used to
30
Mar
Mar
Now more than ever, big-name IT Vendors are prioritizing their indirect sales channels in hopes of better aligning with prospects and customers. As businesses place more emphasis on indirect and partner marketing opportunities, they will be forced to think critically about existing enablement strategies and double down on new ways of driving demand. Here are