Goodbye 2020, hello 2021!

If there’s one thing I learned from last year’s annual predictions, it’s don’t try to make predictions!  Though we’re all looking forward to saying goodbye to 2020 we need to remember that while there is a light at the end of the tunnel, the tunnel is still very long. I, for one, am very hopeful

Quick Tips For On-Camera Readiness

We’ve all been on video enough this year to understand how challenging it can be to look our best behind the camera. And suddenly, the pressure’s on to be camera-ready under, in many cases, less-than-ideal circumstances.  In our last video blog, we talked about the equipment we’ve found to be most helpful when recording video

Optimal Equipment for ‘From-Anywhere’ Video Success

Did you know 88% of video marketers report that video gives them a positive ROI? That’s light years away from the 33% who felt that way just a few years ago!  The benefits of video for sales and marketing in today’s work-from-anywhere world are undeniable. And creating bite-sized video content doesn’t have to be a

Quick, Professional, Homemade Videos

In the last 9 months, many of us have spent more time on video than ever before, both personally and professionally. From Zoom calls with staff and important prospect meetings, to creating stand-out sales and marketing content, we can’t seem to get away from the camera these days. And let’s not even start with virtual

Social Selling and Nurturing Connections on LinkedIn

Let’s face it, the way we connect with prospects and customers has completely shifted. Without the opportunity to network at live events and in-person meetings, Channel Partners and salespeople are now tasked with finding unique ways to nurture strategic accounts online.  Social selling is the process of leveraging your social network to find the right