Now more than ever, big-name IT Vendors are prioritizing their indirect sales channels in hopes of better aligning with prospects and customers. As businesses place more emphasis on indirect and partner marketing opportunities, they will be forced to think critically about existing enablement strategies and double down on new ways of driving demand. Here are
12
Mar
Mar
It can’t be overstated: video IS the powerhouse strategy for reaching B2B prospects, especially since preferences for exclusively-digital and highly personal sales experiences continue to rise. Add a global pandemic to the mix, and you can bet your bottom dollar that your targets are spending more time researching solutions and making purchasing decisions online by
19
Feb
Feb
It’s no secret that LinkedIn is an excellent place to identify, attract, engage, and nurture sales prospects online. You can share ideas, educate prospective customers, and conveniently address your buyers’ pain points through relevant and valuable content and interactions. The real beauty behind LinkedIn of course is that it can easily be leveraged to drive
Blog
Want to Improve Partner Relationships and Enablement? Stop What You’re Doing and Read this Now.
27
Jan
Jan
I’m not sure who needs to hear this but in case you missed the memo, your Channel Partners have become more important than ever before. With travel at an all-time low and customers craving some form of interaction even if it’s outside, under a heat lamp, 6 feet apart, and wearing a mask, your Partners
22
Jan
Jan
The clock ticked 12:01 a.m. on January 1, 2021 and yet the pandemic is still here. For the most part, we’re still working remotely, and the sales processes you put in place as a stopgap last year are starting to feel more permanent. Hate to break it to you, but things will never fully return