Ignite Your Inner Spark

While this blog is typically about through-channel demand generation, sales enablement, and occasionally entrepreneurship… this one’s a little different. With a long weekend ahead, I think we’re all looking forward to some much needed downtime. Granted we don’t have big plans or BBQs set up, but since I’ve yet to talk to anyone who isn’t

Never Load a Contact List to Through-Channel Marketing Automation Tools

Never Load a Contact List to Through-Channel Marketing Automation Tools

Complying with data privacy regulations is no longer an option. In fact, it’s the new way of life in the world of sales and marketing. Back in 2018 when a number of well-known brands like Facebook, Marriott and Panera fell victim to hackers, resulting in the sensitive data breach of millions of customers, consumers demanded

eBook: Boost Your Sales Channel Now!

ebook-boost-your-sales-channel

Let’s face it, traditional Partner and sales enablement demand generation hasn’t evolved in years. Many businesses still rely on boring static content and send the same tired sales emails, and are surprised when their efforts fall flat… It’s time to educate sales teams and Channel Partners on the right way to do demand generation and

Your Ability to Sell Just Got Flipped on Its Head…Here’s What To Do

Life, as we know it, has completely changed.  No longer can you use networking events, expos, speaking engagements or live meetings to drive demand. At least not in the foreseeable future. It’s no secret that video is a great way to engage your prospects and customers. In fact, you’ve heard us talking about video for

Podcast: Preserving Business and Thinking Past COVID-19

Larry Walsh said it best: “We’re out at sea without a map or a compass…now what?” There’s a lot of speculation about what the world will be like once the COVID-19 curve has flattened. But the truth is, we’re in this for the long haul. And one of the biggest challenges we face is maintaining