Podcast: The Fine Line Between Helping and Selling

It’s a tricky time for sales and marketing right now. You need to keep your business moving, but your prospects and customers are having to navigate budget cuts and major uncertainty about the future. Now more than ever, salespeople must focus on helping before selling.  In this podcast, Heather is joined by Andrea Sittig-Rolf, Chief

Reaching the New Generation of Decision-Makers: Millennials

We all know there are several roles within your target account that lead to a final sale. This APTTUS blog outlines the initiators, influencers, decision maker, buyer/budget holder, and user. Most of us spend the majority of our time/money/resources/effort focused on the all-knowing decision maker. But if the initiator or influencer never put you on

The Partners Sales Process Just got Flipped on Its Head…Now What?

Video conference

The Coronavirus (COVID-19) pandemic is having a profound impact on all of our lives, both personally and professionally. And the technology market is no exception. We’re seeing significant disruptions to channel operations, from interrupted supply chains and event cancellations, to office-closures and the new “work-from-home” normal. Precautions to slow the spread of Coronavirus have completely

Video Content Is King

Video content is king

Vision and learning are intimately related. If you think about it, we’ve been familiar with the idea of “visual learners” since childhood, so it’s no surprise that video content is an incredibly effective way for businesses to provide information that will attract and be retained by prospects and customers alike. And just look at the

Covid-19 Just Made Video That Much More Important

Video That Much More Important

Whether we like to admit it or not, we’re human and we crave interaction. Unfortunately, much of that interaction has become automated. If you look at any teenager with a phone you can see the same dopamine release when they get a like on a piece of content they’ve created as they would if they