eBook: Boost Your Sales Channel Now!


Let’s face it, traditional Partner and sales enablement demand generation hasn’t evolved in years. Many businesses still rely on boring static content and send the same tired sales emails, and are surprised when their efforts fall flat… It’s time to educate sales teams and Channel Partners on the right way to do demand generation and

Your Ability to Sell Just Got Flipped on Its Head…Here’s What To Do

Life, as we know it, has completely changed.  No longer can you use networking events, expos, speaking engagements or live meetings to drive demand. At least not in the foreseeable future. It’s no secret that video is a great way to engage your prospects and customers. In fact, you’ve heard us talking about video for

Podcast: Preserving Business and Thinking Past COVID-19

Larry Walsh said it best: “We’re out at sea without a map or a compass…now what?” There’s a lot of speculation about what the world will be like once the COVID-19 curve has flattened. But the truth is, we’re in this for the long haul. And one of the biggest challenges we face is maintaining

Podcast: The Fine Line Between Helping and Selling

It’s a tricky time for sales and marketing right now. You need to keep your business moving, but your prospects and customers are having to navigate budget cuts and major uncertainty about the future. Now more than ever, salespeople must focus on helping before selling.  In this podcast, Heather is joined by Andrea Sittig-Rolf, Chief

Reaching the New Generation of Decision-Makers: Millennials

We all know there are several roles within your target account that lead to a final sale. This APTTUS blog outlines the initiators, influencers, decision maker, buyer/budget holder, and user. Most of us spend the majority of our time/money/resources/effort focused on the all-knowing decision maker. But if the initiator or influencer never put you on