It’s been a challenging year, to say the least. In our recent conversations with Vendors and Partners, the feeling of “stuck” is what we’re hearing most right now. From questions about canceled events and social selling to figuring out how to enable Partners to drive demand in today’s ‘new normal’, everyone’s getting a little dizzy.
If you’re a seasoned marketer or salesperson, you know how effective demand generation can be in driving interest toward your business and solutions. But do your Channel Partners get it? Without education and resources on the “right way” to do demand gen, they’re likely passing up lucrative opportunities to engage prospects. Let’s examine what demand
We’ve said it before, and we’ll say it again. To execute demand generation campaigns the right way, Channel Partners and salespeople need to be able to educate prospects through tailored multimedia that aligns with their preferences and can be easily promoted. But with so many options these days, it can be difficult to determine the
By now you know about the power of video for B2B sales and marketing. And it makes total sense, right? I mean, when was the last time you were excited to sit down and dig into a 10-page eBook or submit every detail about yourself to access a ‘super-exclusive’ whitepaper? Combined with digital fatigue and
At the beginning of quarantine, before we understood the true meaning of “stir-crazy,” everyone was thrilled to join weekly Zoom happy hours, attend virtual birthday parties, and find any other excuse to catch up on screen. Well, here we are 5 months later and it’s safe to say the “Zoom Fatigue” has set in… For