In the last 9 months, many of us have spent more time on video than ever before, both personally and professionally. From Zoom calls with staff and important prospect meetings, to creating stand-out sales and marketing content, we can’t seem to get away from the camera these days. And let’s not even start with virtual
Let’s face it, the way we connect with prospects and customers has completely shifted. Without the opportunity to network at live events and in-person meetings, Channel Partners and salespeople are now tasked with finding unique ways to nurture strategic accounts online. Social selling is the process of leveraging your social network to find the right
Given today’s marketing landscape, your demand generation strategy has undoubtedly seen some changes. From canceled events to increased social distancing, it’s become very challenging to stay in front of prospects and customers. But fear not because we’re here to assure you that there are great tools and tactics you can easily execute on to develop
Lead generation has always been an important component of through-channel sales and marketing. But these days, traditional lead gen tactics like in-person networking, email, and cold calling simply don’t work like they used to. Buyer personas have changed, prospects are digitally-fatigued, and decision-makers are turning to new methods for researching solutions themselves before speaking with
It’s been a challenging year, to say the least. In our recent conversations with Vendors and Partners, the feeling of “stuck” is what we’re hearing most right now. From questions about canceled events and social selling to figuring out how to enable Partners to drive demand in today’s ‘new normal’, everyone’s getting a little dizzy.