The Partners Sales Process Just got Flipped on Its Head…Now What?

Video conference

The Coronavirus (COVID-19) pandemic is having a profound impact on all of our lives, both personally and professionally. And the technology market is no exception. We’re seeing significant disruptions to channel operations, from interrupted supply chains and event cancellations, to office-closures and the new “work-from-home” normal. Precautions to slow the spread of Coronavirus have completely

Video Content Is King

Video content is king

Vision and learning are intimately related. If you think about it, we’ve been familiar with the idea of “visual learners” since childhood, so it’s no surprise that video content is an incredibly effective way for businesses to provide information that will attract and be retained by prospects and customers alike. And just look at the

Covid-19 Just Made Video That Much More Important

Video That Much More Important

Whether we like to admit it or not, we’re human and we crave interaction. Unfortunately, much of that interaction has become automated. If you look at any teenager with a phone you can see the same dopamine release when they get a like on a piece of content they’ve created as they would if they

Why Website Syndication is Bad for Your Partners

Why Website Syndication is Bad for Your Partners

Almost two decades ago I managed the implementation of website syndication for our Partners at EMC. The reason was simple. Partner websites were awful. Terrible. Embarrassing. Too busy, too basic, no information, written like a novel and when it came to our content on their websites, don’t even get me started. Pictures were unprofessional, formatting

What’s Different About Through-Channel Demand Generation Today?


By now Spark Your Channel™ is no longer a secret. It’s been an amazing, and quite frankly, stressful 11 months keeping it under wraps! I’m excited for all of you to see what the Spark team, advisors, investors, customers, Partners, and I feel is so unique and intriguing about our platform. The idea was sparked